Event Registration
We’re inviting you to join this peer-led, collaborative webinar, designed for investigator site teams to learn from each other, exchange ideas, and adopt practical behavioural strategies that can make recruitment more effective.
Together we will discuss:
- Collaborative solutions – discuss challenges together and discover approaches that work in real practice
- Practical tools – take away behavioural tools and techniques you can apply immediately
Concise, remote, and designed to fit into your schedule, the sessions last around 90 minutes. See times below.
Our Speakers
Our Speakers
Robert Fraser, MN RN
Acting Chief Product Officer, Swift Medical
Adjunct Assistant Professor, Western University
Robert Fraser is an award-winning nurse leader with over 17 published peer-reviewed papers and author of the book The Nurses’ Social Media Advantage, which was recognized as the American Journal of Nursing’s Book of the Year.
As Acting Chief Product Officer, and Adjunct Assistant Professor at Western University, Robert has experience supporting clinical trials, patient engagement, and leveraging behavioural science to improve health outcomes.
His work brings evidence and technology together to create patient-centred healthcare solutions.
Debbie Cooke, PhD
Health Psychologist
Reader, University of Surrey
With over 20 years of experience in health psychology and behavioural science, I’m dedicated to improving the lives of people with long-term conditions. As a Visiting Associate Professor at the University of Surrey, I train healthcare professionals to support patients and their families.
I have a strong background in clinical trials, including working as a PI on studies focused on type 1 diabetes. I’ve developed training programs to help promote recruitment and retention in trials by applying behavioural science principles.
Thirusha Lane, PhD
Clinical Research Nurse
Head of Medical Affairs
Thirusha Lane is a clinical research leader with over two decades of experience spanning nursing, neuroscience, and amyloidosis research.
As Founder-Director of Clinical Research London Ltd and former Head of Clinical Trials Operations at the UK National Amyloidosis Centre, Thirusha has overseen more than 20 commercial and investigator-led studies across multiple therapy areas.
With expertise in study design, regulatory approvals, and participant recruitment, Thirusha bridges academic research, NHS practice, and industry to advance patient-centred clinical innovation.
Agenda
Addressing Placebo Concerns (15 min)
- Review of the challenges across the trial sites with Placebo
- Introduction to the placebo discussion framing tool – using positive and balanced framing to explain placebo clearly and reduce barriers
- Peer discussion: approaches that have worked at your sites
Supporting Patient Adherence (15 min)
- Review of typical adherence challenges in the trial sites
- Introduction to the adherence challenges tool, for both trial protocol and treatment adherence barriers, with practical site strategies
- Peer discussion: approaches that have worked at your sites
Building and Maintaining Trust (15 min)
- Key trust barriers: safety, transparency, and trial benefit
- Techniques for building trust from first contact through follow-up and introduction to the Trust-builder tool
- Peer discussion: approaches that have worked at your sites
Case Studies and discussion (15 min)
- Short patient vignettes to apply the three behavioural tools
- Group discussion and facilitator guidance on effective responses
By the end of the session, you will have:
- Three behavioural tools to apply directly in patient conversations
- Practical scripts and strategies for addressing placebo, adherence, and trust
- Insights from peers on overcoming shared recruitment challenges